Keynote Speaker

By Professor Bob O’Keefe, Vice-Principal for Student Experience and 
Dean of the Faculty of Management, Economics & Law, Royal Holloway, University of London, UK

portrait senior management


Bob is Vice-Principal for Student Experience, and Dean of the Faculty of Management, Economics & Law, at Royal Holloway and Bedford New College, University of London.

As Dean, Bob is responsible for the School of Management, the School of Law, and the Department of Economics, which together total approximately 140 academic staff. As Vice-Principal, he has oversight for a number of related activities such as student volunteering and sports. He also chairs various estates and IT projects. Bob has considerable experience with AACSB as both a mentor and review team member, and for two years was Chair of the pre-Accreditation Committee.

Bob was previously Dean of the Faculty of Management & Law at the University of Surrey, Professor of Information Management at Brunel University, and an associate of Henley Management College. He has also held a position at Virginia Tech, USA, and was a tenured faculty member at Rensselaer Polytechnic Institute, USA. He has been a visiting professor at the University of Sydney and Institut Telecom, Paris.

As Professor of Information Management, Bob conducts research at the intersection of Information Systems, consumer behaviour and human-computer interaction, particularly where users have to interact with complex models. He was the Co-Editor of the European Journal of Information Systems from 2000 through 2005, and his work has appeared in Management Science, Operations Research, the Information Systems Journal, Decision Support Systems, the Journal of Retailing and the Journal of Business Research, plus various ACM and IEEE Transactions.